Interview mit
Lena Schmuck


Being creative is fun and can be incredibly versatile – that’s exactly what you get when you look at the Instagram feed of Lena @mit.liebe.gelettert. Lena has been publishing her colorful creations there for over 2 years and inspires people to participate in her workshops.

In the interview we would like to talk to our brand ambassador Lena about her creative ups and downs. She also have some tips for you about motivation, inspiration and initial difficulties.

Can you describe your art in 3 words?

cheerful – colorful – varied

How did it all start?

For health reasons, I took a break from my study in 2018. During this time I needed some positive vibes for my dayli life. When I was creative, I was able to let my emotions run free and I was able to relax very well.

Which came first, The love of lettering or flowers?

Definitely the lettering 😉 I have always been interested in font design – I designed headings beautifully in primary school. It just wasn’t called “Lettering” back then. After a few months in which I had worked intensively with the brush pen, the watercolor was added. For the time being, however, only in the form of letters 😊 With the flowering – that is, the loose floral watercolor elements and compositions, I started almost a year later.


The hardest part was not to get demotivated at the beginning because everything looks so perfect in books. I think I was able to overcome the difficulty by reminding myself of WHY I want to learn. Namely because I enjoy it, it’s good and not because others should like it.
Lena Schmuck

Has anything changed in your art since you started Instagram? And does Instagram also have negative influences on you?

Definitely! It’s really crazy how much changes and how you develop! It just never stays the same because I keep learning something new. The Instagram feed shows the developments particularly well – I think it just shows a great overview.
Of course, Instagram also has its downsides. If e.g. the algorithm of the app doesn’t want it that way and you barely have a range, that’s pretty demotivating at first. You put so much love and work into every picture and then it’s just annoying when nobody can see it. But then you have to mentally move away from that so that you don’t make yourself and your motivation completely dependent on it. After all, things are looking up again 😉

Do you sometimes consciously put your smartphone aside?

Definitely! After a busy day, Instagram is a welcome distraction on your smartphone. However, I then have to be careful that it doesn’t end up in pointless scrolling through and clicking through stories, because I notice that it’s just not good for me and I get dissatisfied quickly. I find a conscious smartphone and social media break to focus on the essentials again. Completely independent of likes, reach & Co 😉

How was your personal situation with the Corona crisis and what has changed for you since the beginning?

Difficult question that involves so much. First of all, I suddenly had a lot more free time, which was actually very good for me. Due to the school closings, my working hours were of course limited to a minimum. I work as a trainee teacher at a primary school, so I don’t have a own class and, as a result, I have a lot more time for myself. At the same time, I had a lot of time for creative work: assignments & Co. I had to postpone my workshops that were planned until further notice, which is really not easy – luckily I have now been able to make up for them all. Especially the uncertainty of when it will be “normal” again and especially the HOW poses completely new challenges. Of course you miss friends, colleagues, etc. very much. But you know that you are not alone and it is also important that we deal responsibly with this situation, which is no longer so new.

Where do you get your inspiration from?

Through many different “sources” 😊 First of all through nature (especially when it comes to florals), from books and from a lot of great artist colleagues on Instagram!

Pssst: by the way, have a look for artists and their works on Instagram outside of the country’s borders – there is so much more to discover! 😉


How did you hear about KUM?

I had seen your Memory Point brushes at Nane (@lellousletters) and Keiko (@thealohastudios) and my fingers had tingled. The time had come at CreativeWorld last January. After a lovely chat with you guys, I was allowed to test the brushes – and what should I say? I was excited! For so long I had been looking for suitable brushes that I could recommend to my workshop participants without reservation. That’s how I found it!

What was the nicest and the most frustrating experience since you got your Instagram account?

Tricky question. The most beautiful experiences are always when someone writes to me that they love what I do and that my art inspires these people. It’s a really wonderful feeling and that’s exactly what I want to achieve with my account! Inspire others and thus give them the courage to try it out for themselves. In addition to my workshop, that is also the reason why I make my “Loose Florals Guide” available in my shop. I want to show everyone that he or she can be creative too! With precise step-by-step instructions, the first works will be successful after a short time. I find this astonishing time and again in my workshops.

The most frustrating experience since then was when someone wrote to me a few days ago why she should pay for something like this (my guide was meant) when she could learn it through YouTube videos. Nobody is obliged to buy any product. But I still think that it does not exclude viewing artistic works as such and not as “blotches and a little writing, which is a housewife hobby and not an art form”. If someone doesn’t want to buy my products, that’s fine with me. What I find impossible, however, is that some still do not understand that art is not just a hobby, but that some live from it! Unfortunately, some people lack respect. But you can’t do everyone justice. This is also something that only makes you stronger 😉 Fortunately, such people are only a minority!

What were your biggest difficulties in the beginning and how did you overcome them?

Especially at the beginning you are stunned by the numerous books and pictures. It was the same with me. Where is the best place to start and what happens next? The hardest part was not to get demotivated at the beginning because everything looks so perfect in books. I think I was able to overcome the difficulty by reminding myself of WHY I want to learn. Namely because I enjoy it, it’s good and not because others should like it. Even now I keep reminding myself that it’s just so important to listen to yourself while painting without wanting to meet any expectations.

Everyone started small. What would you advise someone who has not yet dared to go

Don’t be too self-critical, appreciate your smallest progress! Everyone starts small, no one was just born with certain techniques 😉 Always start with the basic technique and then work your way up. Copy other works 1: 1 to get a feeling for them – of course not to be posted, because copyright law – it will help you! Also, always remind yourself for WHO you want to be creative for, namely yourself!

Brush Lettering Spruch: Every moment matters